Families run 85% of the businesses in Asia. Of the top 750 largest family businesses globally, over 20% are Asia-based, with combined revenue of almost $2 trillion. Influenced by Confucianism, Asia NextGen are taught to remember their roots and filial piety (Xiao). They also learned a lot of western culture and thinking after being educated overseas. They are mixtures with both Eastern and Western values. Growing up in a dramatically different generation from their parents, Asia NextGen have many unique characteristics and needs. This speech discussed:

  • Characteristics of Asia NextGen and comparison with Western NextGen
  • Needs of Asia NextGen
  • How to connect Asia’s NextGen with the rest of the world


Bo Ji
Assistant Dean and Chief Representative of Europe
Cheung Kong Graduate School of Business (CKGSB)

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