Fri 14 Oct 2016 / Europe
Image and integration
As an ardent believer in the need for European unity, I was devastated by the result of the UK’s European Union referendum. One important aspect was the almost complete lack of positive publicity for the EU in the UK media and public opinion. With the UK experience in mind, the EU in future should defend itself better – and go on to the offensive where necessary if confronted by a largely hostile media. This requires EU representation combining skill and diplomacy with a certain activism.